{"title":"ETCF Hats","description":"\u003cp\u003eFor the miles, the work, and the person you’re becoming. Shop ETCF performance and lifestyle hats.\u003c\/p\u003e","products":[{"product_id":"untitled-apr5_11-57","title":"ETCF Performance Hat","description":"\u003cp\u003e\u003cspan\u003e🎁 FREE “Eat The Crust First” Wristband Included\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne band. Two reminders.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“Eat The Crust First” on one side.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“Do Hard Things” on the side.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA daily reminder to choose discipline — in the gym, at work, and in life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eFIT \u0026amp; DETAILS\u003c\/p\u003e\n\u003cp\u003e• Unstructured, low-profile fit \u003cbr\u003e• Flat brim (\u003cspan\u003eshape it to your preference\u003c\/span\u003e) \u003cbr\u003e• Adjustable strap closure \u003cbr\u003e• One size fits most\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePERFORMANCE\u003c\/p\u003e\n\u003cp\u003e• Water-repellent — built for sweat and light rain \u003cbr\u003e• Lightweight \u0026amp; quick-drying for all-day wear \u003cbr\u003e• Moisture-wicking sweatband keeps you cool and focused \u003cbr\u003e• Durable design for training, running, and everyday wear \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Eat The Crust First","offers":[{"title":"Olive Green","offer_id":51426861318432,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":51426861351200,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"White","offer_id":51426861383968,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"Navy","offer_id":51598504919328,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"Gray","offer_id":51598504952096,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"Beige","offer_id":51598504984864,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"Red","offer_id":51991096230176,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/0154\/0640\/files\/B3CC01D6-78D4-4387-81E7-DAAF68A46849.jpg?v=1775428533"},{"product_id":"untitled-sep28_21-43-36","title":"ETCF Lifestyle Hat","description":"\u003cp\u003e\u003cspan\u003eThe mindset goes wherever you go.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe ETCF Lifestyle Hat brings Eat The Crust First into your everyday rotation with embroidered ETCF branding and a clean look you can wear beyond the workout.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEat The Crust First means doing the hard things first—showing up for your faith, your family, your goals, and the person you’re becoming.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWear the mindset. Do the hard things first.\u003c\/span\u003e\u003c\/p\u003e","brand":"Eat The Crust First","offers":[{"title":"Black","offer_id":67593569599776,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"White","offer_id":67593569632544,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"Beige","offer_id":67593569665312,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/0154\/0640\/files\/IMG-9440.png?v=1790653388"},{"product_id":"etcf-performance-hat-teal","title":"ETCF Performance Hat – Teal","description":"\u003cp\u003e\u003cspan\u003eWear the mindset. Do the hard things first.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur teal ETCF hat features “EAT THE CRUST FIRST” embroidery on the front and “ETCF” on the back. Perforated side and back panels provide ventilation, while the adjustable snapback lets you customize your fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom your morning run to everyday wear, carry a reminder to handle the hard things first.\u003c\/span\u003e\u003c\/p\u003e","brand":"Eat The Crust First","offers":[{"title":"Teal","offer_id":67625973743904,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/0154\/0640\/files\/IMG-9446.png?v=1790653388"}],"url":"https:\/\/eatthecrustfirst.com\/collections\/etcf-hats.oembed","provider":"Eat The Crust First","version":"1.0","type":"link"}