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Eat The Crust First™ isn’t just a shirt. It’s a mindset.
This piece represents doing the hard things first — in training, in business, in life.
Built for those who refuse to live average and choose discipline over comfort.
• Premium Bella + Canvas 3001
• Soft, lightweight feel with the right stretch
• Athletic, everyday fit
• Pre-shrunk and side-seamed for durability
Whether you’re chasing a PR, building your brand, or pushing through adversity — this is your uniform.
Do The Hard Things First.
Eat The Crust First™ Shield Logo Tee – Do The Hard Things First
$29.99
This piece represents doing the hard things first — in training, in business, in life.
Built for those who refuse to live average and choose discipline over comfort.
• Premium Bella + Canvas 3001
• Soft, lightweight feel with the right stretch
• Athletic, everyday fit
• Pre-shrunk and side-seamed for durability
Whether you’re chasing a PR, building your brand, or pushing through adversity — this is your uniform.
Do The Hard Things First.
Size guide
| LENGTH (inches) | WIDTH (inches) | CHEST (inches) | |
| XS | 27 | 16 ½ | 31-34 |
| S | 28 | 18 | 34-37 |
| M | 29 | 20 | 38-41 |
| L | 30 | 22 | 42-45 |
| XL | 31 | 24 | 46-49 |
| 2XL | 32 | 26 | 50-53 |
| 3XL | 33 | 28 | 54-57 |
| 4XL | 34 | 30 | 58-61 |
| 5XL | 35 | 31 | 62-65 |